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Toy Or Game × Lazada Store
Company:
Toy Or Game
Year:
2019-2020
Discipline:
+ Branding
+ Visual Identity Design
+ UI/UX Design
+ E-Commerce Store Design
+ Social Media Graphics
PROJECT OVERVIEW
Toy Or Game (TOG) is one of Singapore's largest games, toys, and gaming accessories retailer with over 9 outlets across the island. TOG sells a wide range of gaming goods from PC and console games to gaming hardware, accessories, and merchandise.
The Challenge:
As part of plans to bring the TOG brand online to the Lazada marketplace, I was tasked to craft the online storefront identity and design unified graphic assets for various store touchpoints such as hero banners, navigational buttons, product cards, and promotional graphics.
The Solution:
I collaborated with the marketing and engineering teams to lead the development of the online store, shaping layouts and visuals to deliver a seamless and cohesive shopping experience. As part of my role, I also produced monthly promotional graphics and key visuals to drive sales and online engagement.
Major campaigns I have worked on include Lazada's 7.7 Warehouse Clearance Sale, 9.9 Big Brands Sale, and the 11.11 Singles Day Sale.
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