The Challenge:
We were tasked at So Drama! Entertainment to help conceptualise and design an interactive poster for Total Defence Day 2022, utilising graphics to showcase the 6 pillars of Total Defence.

The Solution;
To create an interactive experience, we based the poster design on the "Find Waldo" concept, where the end viewers would look at the poster to find little illustrations and details scattered around the artwork. The goal was to use visual design to make the poster fun and interactive so that students in schools can interact with the graphics and make activities out of the poster.

We combined small illustrations and vector graphics with each illustration representing a pillar of Total Defence. Each illustration group sits atop a puzzle piece which forms the Singapore island. This signifies how each and every one of us, with our little actions, are able to come together to keep Singapore strong (emphasising the Total Defence tagline: "Together we keep Singapore strong").


View the full case study on Behance ↘