The Challenge:
National Service (or NS for short) was introduced in Singapore back in 1967 as a way to build up and strengthen Singapore's military after its independence. Since then, generations of Singaporean males have served in one of the 5 services (Singapore Armed Forces, Republic of Singapore Air Force, Republic of Singapore Navy, Singapore Police Force and the Singapore Civil Defence Force) to help keep Singapore safe and secure.

2022 marks the 55th Anniversary of National Service, and we were tasked at So Drama! Entertainment to help conceptualise and create the campaign logo and master creatives for the year-long commemoration.

THE SOLUTION:
As part of my role, I collaborated with the team to conceptualise and execute the key visuals and brand mark, using bold, familiar colours to honour the spirit of National Service. The result is a clean and solid brand mark built on three distinct elements — each symbolising our nation, our people, and a forward-looking Singapore. 

View the full case study on Behance ↘